Learn all the ways to get traffic to your website. We are going to target every one that we can think of plus as many ideas as possible for all of them. Let's think outside of the box for maximum results!

Tuesday, November 21, 2006

Using Ezine Ads for Traffic

There is no better way of reaching your target audience than by way
of email newsletters that are being sent out regularly. Subscribers
give out their email addresses in return for receiving the ezine on
a weekly, biweekly or monthly basis. Essentially an ezine has an
opt-in list since that is how a person joins.

And what better way to get results then by advertising in that ezine.
People often look forward to their weekly ezine or newsletter because
they have acquired a relationship with the writer and value what is
written in it. That is why ezine ads produce results. People read the
ezine AND they read the ads.

That brings up a very important point. You MUST target your ad to
your audience. There are at least 80,000 ezines or newsletters being
published each and every month. So there are probably more than a
few that would be relevant to your particular product or service.

Subscribe to the ezines you would like to advertise in and pay close
attention to the ads they show. If there is a single ad that is
shown over and over you know that it is getting the desired results.
What does this mean to you? You have just found an excellent ezine
to advertise in.

Be sure to check the number of ads in the ezine. If there are quite
a few, the possibility of your ad being lost amongst the crowd does
exist. Also readers become so used to the plethora of ads that they
no longer pay any attention to them.

As well be sure that there is only one ad for one type of service
or product in each ezine. Your ad will lose power if there is a
competitor in the same or similar area also advertising that week.
You want your ad to be a 'one-of-its-kind' to attract the readers.
You want them to follow directions and click through to your site.

Follow the age old rule of thumb. Offer something free in your ad.
That fact alone is enough to encourage the readers to respond in
a positive way and click on your link.

Remember to keep your ad short. Short sentences get read. Short vs
wordy wins hands down. Every time! Don't forget that. Use the word
'you'. Tell them what your product does -- for them.

If you have the funds repeat your ad a minimum of 3 times. If it is
pulling well keep using it. Don't make any changes until it is no
longer working for you. At that point you can either try another ad
or just tweak the original one. Both are good options.

Small ezines often target your audience more AND with fewer ads.
Bigger ezines will get your message out to more people but they
also tend to have more ads.

Last but by no means least, it is important to track your ads if
you have more then one running at a time. How will you know which
ezine ad is working for you if you are not tracking it? There are
many programs out there that do a good job of tracking for you.
Some are free and some are not. If you look it up on the search
engines you will find there are many options.

By following the above guidelines your ads will soon have you in
profit. You will have your own list or downline. You will be on
your way to winning the internet marketing game.

Lynn's notes:
(I prefer track that ad as it gives me multiple choices for one
link plus shows me how many times each has been clicked on.)
http://www.trackthatad.com/?s=51987

Lynda Shelvey has been having fun with the marketing game for
about 8 months now. The mother of 6, she enjoys writing articles
and you can see more on her blog which can be accessed through
her site at http://www.teamtrafficbuilders.ws

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